Spent 1000$ on ProductHunt Ad
by Marc - @magarrent👋 Hey, community!
Last week I ran a ProductHunt ad using what they call the "Awareness model " (Placements - alternatives and topics pages)
So I spent the minimum amount, 1000$ during 3-5 days and this was the result:
📈 469 PH clicks vs 246 visitors (Matomo analytics) 🧐
0.70 CTR - 66.666 Impressions
⬇️ 4 users registered (Matomo)
0 Trials
Summary: An absolute disaster 😆
Maybe some users blocked Matomo using Brave or AdBlock, but disaster anyway
I am trying out some other alternatives to advertise the product. I'll let you know
#buildinpublic #indiehackers
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This is my experience with ALL ad platforms so far. I suck at marketing though, I am probably doing something wrong, but I am pretty convinced all the traditional ad purchasing (from Google Ads, Reddit Ads, Fb Ads, etc.), mostly bring fake users and fake engagement and you need months of A/B testing and refining the ad copy, landing page, target audience and more before you can run a profitable ad campaign.
Now whenever I'm starting a new ad campaign, I am assuming that all money I put in it will be gambled and, as with gambling, the most likely outcome is to lose it.
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Yep, it's a bit weird... I've tried Reddit ads too, and they said that I received 50 clicks and I just had 3 or 4 visitors to my analytics page... I know there are ad blockers but... come on
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See this Reddit post I made 7 years ago (wow, time flies): https://www.reddit.com/r/marketing/comments/4smisl/facebook_ads_100_fake_clicks/
Also, from someone else, same issue 3 years ago: https://www.reddit.com/r/PPC/comments/kn7zoo/facebook_ads_drives_100_bot_traffic/
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Thanks for sharing, and good luck with future experiments!
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Thank you!! ✨
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Thanks for this. I was already skeptical of PH's ad offering but was still wondering whether I was just being biased against them.
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This is just my experience, I'm not saying that they are bad, maybe it's my product 🤷♂️
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Damn! I think you can get much better results with us at https://lifetimo.com/ by offering a great lifetime deal.
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It's difficult to set a lifetime deal with our business model
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Still they charge that hefty amount! Thanks for sharing!
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Wow that's indeed a failed experiment. Or PH ads that just sucks.
Have you tried with LinkedIn, FB, Google or IG? They might be cheaper and get better results.
Good luck!
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I wonder, have you done a PH release already? and If so, did you get better results than with the payed ad?
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Yep, I did it some months ago and I got a lot more registers than a 1000$ ad 🥲
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