95% of my customers purchase the "cheap" developer license shown below.
Developer license (109/year)
Team license (449/year)
After doing some customer research I noticed about 10% are existing SaaS products, 15% are start-ups (assuming from gmail/hotmail accounts etc.), near ly 75% of customers are web agencies. BUT nearly all of the agencies purchased the developer license.
The price of a team license should be far from shocking for a web dev agency (certainly when building multiple sites which agencies mostly do). To get more agencies to purchase the team license I decided to remove the "unlimited projects" option from the developer license. The developer license is still very suiting for startups and team license price should be very reasonable for profitable SaaS products.
By changing the price tiers to ones below I hope to make it better fit to my customers and see a change in purchase behaviour in the near future.
Developer license (129/year)
Team license (499/year)
Learnings for me. Things were going fine but I wasn't keeping a close eye on what kind of customers were buying. By monitoring that more closely I gained valuable insights into how to better position my product and price points.