600% Increase in Company License Sales

Two months ago, around mid December, I tweaked the Doka Image Editor license model and price tiers, I wrote about the changes here

In short:

• I renamed the "Developer" license to "Individual", better describing the customer group.
• I renamed "Team" to "Company" for the same reason, will probably change this to "Small Business" later.
• Limited the project amount from "unlimited" to "one" for the "Individual" tier.

These changes should trigger companies (web agencies) to purchase the company (unlimited usage) license and not the "Individual" license. At the same time it shouldn't have to big of an impact on the "Individual" license, if you're an individual you're probably using Doka for one product.

Normally I'd sell one maybe two Company licenses a month, but in January I've sold eight! 😱

Now, I suspect this is related to the license changes, if that's the case then I should be seeing an increase this month as well. If it's on the other hand an anomaly then I'd like to ask the universe to stop playing mind games.

Fingers crossed 😅

Edit: After submitting this I had some doubt about this being a Milestone or not. I've decided to leave it in place as I feel it is a Milestone because it's the desired result of better fitting the product pricing to the customer base.