I wrote a quick 3 minute tutorial yesterday morning and posted it online mid afternoon. It outlines clearly how to crop images to fit a certain aspect ratio and the reader receives a nice ready to use code snippet and demo at the end.
Then I highlight the challenges awaiting the reader if they would want to extend this further and offer them Doka as a possible solution.
It's currently ranking #1 for those exact search terms 🎉
Now I'm not sure if this is temporary (because it's only been online for such a short while) or if it's permanent, but either way it should result in some very specific organic traffic.