25
15 Comments

I made $5,428.91 in 3 days

72 hours ago I launched Dracula PRO. Here are some thoughts and behind the scenes of that process.

Conclusion #1

It's possible to make money with open source.

Conclusion #2

Here's the geographical distribution of traffic this week.

  1. 🇺🇸 United States: 5,449
  2. 🇧🇷 Brazil: 4,303
  3. 🇩🇪 Germany: 1,060
  4. 🇬🇧 United Kingdom: 1,021
  5. 🇮🇳 India: 910

The US alone has 23% of total traffic, that's important to know especially when it comes to distributing content at the right timezone.

Conclusion #3

I tried sharing on Reddit, Product Hunt, HackerNews, and IndieHackers.

Even though they brought some traffic, Twitter still is the number one referral source.

  1. Twitter: 1,788
  2. GitHub: 1,279
  3. Hacker News: 750
  4. Indie Hackers: 527

Conclusion #4

Net Sales are $5,252.47 (after Gumroad fees, refunds, chargebacks, and affiliate fees);

Total Costs are $120.40 (Mailchimp, Typeform, etc);

Net Profit: $5,132.07

Staying lean is very hard, but I'm focused on maintaining the operational costs as low as possible.

Conclusion #5

Now I'm trying to think of ideas to keep the momentum going.

Any suggestions?

, Founder of Icon for Dracula PRO
Dracula PRO
on February 14, 2020
  1. 2

    You're the guy behind the Dracula theme? I've been using that for years :)

    1. 2

      Yeeeah :D

      Tha's awesome!

  2. 1

    your cost is low, but it is including your salary? if you work full-time with this, hidden cost will be a lot.

    1. 1

      No, this is a side project of mine.

      1. 2

        Great! so my side project is the same as yours! I’m building a free version now, 1 month. Hope I can reach to your level when I launch my paid version. Thanks for your reply & it’s great to see you are successful in the project.

  3. 1

    Ha! Very cool. Not heard of this before - then again most of my shit’s whatever is the default 🤦‍♂️
    Great work!

  4. 1

    So had already built your audiance from at least 1 one year with free theme and now you introduced paid theme.

    In 72 hour of introducing paid theme to already exists customer base you made $5132 net profit.

    Am I right ?

    1. 1

      That's correct.

      I've been building the audience for more than a year with the open source version. That helped a lot during the launch of the paid theme.

  5. 1

    I'm proud of you zeno!!

    Thanks for the detailed overview, like I said on IG, you deserve it!

  6. 1

    This is amazing stuff man! Congrats on your success! If you don't mind me asking - what was your marketing strategy behind Dracula Pro?

    1. 2

      I first started to collect emails. One month before the launch, I put together a page with a sign-up form. After nurturing that list for 3 weeks, I finally released and got a lot of traction from there.

  7. 1

    This comment was deleted 6 years ago.

    1. 1

      Nice! Affiliate links are a very good idea

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