Drip Drop

Over seven years and 10+ drip campaign builds, I kept running into the same problems:

Vendor lock-in kills flexibility. You build on one provider's API, and switching means rebuilding. Three days of backend work to swap Twilio for Telnyx. Weeks of migration to move email platforms. The campaign logic is identical — only the delivery layer changes — but because everything's coupled, you're practically starting over.

Hard-coded campaigns can't keep up with marketing. Marketing teams need to move fast — test, iterate, adjust timing, swap messages, add branches. When all of that lives in code, every change needs a developer. And developers (especially freelance ones) aren't sitting around waiting for subject line change requests. Changes pile up, timelines slip, and the campaign that's supposed to be your always-on revenue engine is frozen waiting on a deploy.

Existing tools force bad tradeoffs. I've used a lot of platforms. The all-in-one tools (Mailchimp, ActiveCampaign, HubSpot) give marketing teams a visual editor, but they lock you into proprietary sending infrastructure with marked-up pricing and shared deliverability. The developer-friendly approach (raw API integrations with SendGrid, Twilio, etc.) gives you full control and wholesale rates, but requires code for everything — marketing teams can't self-serve. And if you want email and SMS in the same workflow, you're usually duct-taping services together with custom middleware.

No matter which path I picked for a client, somebody was making a sacrifice. Flexibility or simplicity. Control or cost. Developer power or marketing team autonomy.

So I built the thing that I needed.

Drip Drop started as the tool I wished I'd had on every one of those projects.

The core idea: separate the orchestration layer from the delivery layer. You bring your own email provider — SendGrid, Amazon SES, Mailgun, Gmail. You bring your own SMS provider — Twilio, Telnyx, Vonage. Drip Drop handles everything in between: the visual workflow builder, conditional logic, timing, A/B testing, analytics.

Your providers plug in through their APIs. Want to switch from Twilio to Telnyx? Update your credentials. That's it. Campaigns don't change. Workflows don't break. Nobody's rewriting three days of backend code.

The campaign builder is drag-and-drop. A marketing person can add a step, remove a step, create an A/B split, adjust timing between messages, and publish — without touching code, filing a ticket, or waiting on a deploy. The kind of changes that took six people and weeks on that real estate project take one person and an afternoon.

That's the idea behind everything in Drip Drop. Changing a subject line should be trivial. Swapping an SMS provider should be trivial. Adding a step to a sequence should be trivial. But building a sophisticated multi-channel campaign with conditional branching, engagement-based routing, and A/B testing across email and SMS should be doable too — without writing custom code, and without paying an all-in-one platform's markup for the privilege.