Durable

Durable makes it 10 times easier to start an independent service business.

Right now, it’s way too hard to start a company. It’s much too complicated, risky, and tedious. There are dozens of steps that someone takes to start their business - duct taping together 12 different software solutions, dealing with legal and regulatory challenges, creating a brand, and getting customers. Historically, franchises have solved this problem by creating the systems, processes, and education to easily onboard owners. However, the average franchise costs $100,000 and takes 15% of gross revenues - all for some outdated software and simple processes.

It doesn’t need to be this hard, and it doesn’t need to be this expensive.