E-commerce Ranker

My most successful launch of anything, ever.

I predicted the tool would have some niche interest in the e-commerce space - but users keep coming in bulk and learning more about their businesses with the website.
Which makes me very glad.

Transparent KPI's:

1. Number of users: 5.311

2. Time spent on website: 03:54 minutes

3. Number of e-mail subscribers: 229 subscribed (over ~450 entered their emails)

Growth channels used so far (ordered by traffic generated):

• 3 Reddit post
• 6 Facebook groups posts
• 1 "Influencer" post on Twitter and Facebook profile
• 3 IndieHackers mentions
• 15 Cold outreach presentations

Growth Channels coming up:

• 1 Product Hunt launch
• 2 Reddit posts
• 2 Partnerships coming (big ones)
• ~4 Facebook group posts

I also picked a leads-focused email capturing strategy, meaning I make an incredibly detailed lead magnet for my target audience (e-commerce owners) instead of a generic one, so I can convert them later.

This accounts for a lower conversion rate on the email capturing front, because I get a lot of traffic from other users, which is fine, but it's worth mentioning.

Overall, I'm looking forward to this new month, because I'm trying a lot of new tactics - which are less about incremental traffic wins and more about exponential traffic victories.

I first presented E-commerce Ranker on this day.

I started by sending it to my newsletter subscribers, and then by personally messaging interested users online.

First impressions were great - average time on the website is 4 minutes and 37 seconds. This is my North Star metric.