December 6th marks the day that the idea for Early User Growth was born.
One thing I have noticed over the last few years is that a ton of people have great ideas, put a lot of time into building it and then have a hard time finding the right people to use it and pay for it once they've launched.
"But everybody thought it was a great idea" is a sentence you then often hear. People are focused on what other people - like their friends and family - think of it. Instead, they should focus on the end user.
Since a lot of makers have a hard time figuring that out, Early User Growth is there to help them get the right knowledge necessary to launch successful products.