EchoAI

Human-governed AI agents built to sell, support, and scale.

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May 14, 2026 Hey Indie Hackers πŸ‘‹We're Dens and Florian, co-founders of Echo AI

SMEs make up 99.9% of UK businesses, employ around 16.9 million people (about 60% of private sector employment), and generated Β£2.8 trillion in turnover last year. Yet their adoption of AI still lags far behind larger enterprises. Most tools and training are built for tech-forward teams with budgets and engineers, not for the butcher, the dentist, the consultant, the coach, or the local agency owner. As a result, AI use in small businesses too often stops at a chat tab on someone's laptop.

We started Echo to close that gap. Echo lets anyone build a human-governed AI agent in under 5 minutes that can chat, sell, book, and convert across web, WhatsApp, Instagram, Messenger, Telegram, Discord, and Slack, with native integrations for Stripe, Square, PayPal, Google Calendar, Calendly, Shopify, and more. No code, no Zapier glue, no separate stack for every job.

The human always stays in charge. Echo agents take on your brand voice, or your own personal one if you're a creator or solo operator. They learn from your docs, your site, and your FAQs, and they only do what you let them do. You set the tone, the rules, the catalogue, the prices, and the boundaries. When something needs a real person, the conversation hands off to you cleanly, on whatever channel the customer started on. The point isn't to replace anyone, it's to let small business owners be everywhere at once without losing the personality that makes their business theirs in the first place.

Stack: React + Vite + TypeScript, Tailwind, Supabase (Postgres, Auth, Edge Functions, Realtime), OpenAI, Capacitor for iOS, RevenueCat for IAP.

Where we're at: 100+ agents created, 10+ countries, 14 integrations, 5.8k messages processed, 95+ languages supported. iOS app now live on the App Store.

Pricing: Free tier with unlimited Echos, Pro from $25/mo, Business from $50/mo, custom Enterprise with white-label for agencies.

Would love feedback from this community, especially on pricing, positioning, and what we're missing. The free tier is genuinely free if you want to kick the tyres. Happy to AMA in the comments.

Dens & Florian echoai.so

1 Comment

  1. 1

    Positioning is strong. "Built for the butcher, not the tech team" is genuinely differentiated and I get it immediately.

    One thing worth looking at: you have 100+ agents created but $530/mo. That's a conversion or expansion leak somewhere β€” either trials aren't converting to paid, or paid users aren't upgrading. With 14 integrations and 5.8k messages processed, the usage is there. The revenue doesn't match the activity yet.

    That gap is exactly what I audit. I run conversion audits for SaaS founders β€” find where the revenue is getting lost between interest and payment. Happy to dig into it properly if useful.

    β€” Ghost Auditor πŸ‘»

About

Echo puts a human-governed AI agent in the hands of every small business and creator. Built for the butcher, the dentist, the consultant, and the local coach, not just tech teams with engineers. Your brand, your voice.