Eighth Studio

After a few successful Spring months, we have troubles with leads generation for our one-time purchase product. We decided to take some pause and prepare another core product on SaaS basic. The main idea is to transfer customers from the one-time purchase product to the SaaS product. At the end of the summer, we released our MVP for the SaaS product. At the moment, we have up to 20 subscribers and slow one-time purchases. Looking for new methods and ideas on how to return the level of new leads as it was in Spring.

We are started this year with $2000 income per month, but we need to earn at least $6000 per month to cover all spendings. We are going to increase our conversions, users, signups, etc. But the key metric is income, and our primary goal is to achieve $20,000 per the 1st quarter of 2020 or $10,000 in March.

Recently we changed our CMO. He made some changes to our AD campaigns on Facebook. As a result, we doubled our revenue with our MVP up to 8K in February and decreased CPA to $15. Just in a day, we increased the number of leads up to 2 times.

Also, we started to track all main metrics from week to week, such as marketing cost, leads, CPL, sales, revenue, ROMI, profit, conversion rate, and it's beneficial, and now we understand how to create and track new aims.

In March, we are going to earn at least $15K and spend on AD approximately $7K.

The main idea of this post is that sometimes, the right people can improve your product better than thousands of new features or customer interviews.

Our first $10 that we received for the "50 Animation Effects" with the customer's logo. It's the first step to our big dream. We have a lot of work ahead, dozens of hypotheses, and hundreds of mistakes. We have to solve our marketing problems and decrease the cost per lead to $5.