Elite Hoops Basketball

After a year in the making, Elite Hoops releases to the world. I had a mailing list of 650 coaches, and over 1,000 instagram followers on its account. The early market validation has me confident that this is truly a product that I can grow. While it's aimed for coaches, it should do well with basketball trainers, too.

On September, 2022 I had a problem. My son, Bennett, had trouble learning a zone press. He knew conceptually what he was supposed to do, but he didn't always know where to be. And so, that night, we drew out his responsibilities on a sheet of paper.

But then, he wanted to know where his teammates should be. So, I bought a whiteboard - and we did it again. This was better, but even still - he wanted to review it again each night. So I kept drawing, and drawing...and drawing.

What he needed was a video he could watch, anytime - anywhere. And, that's how I accidentally ended up making a digital whiteboard. Built for basketball coaches at all levels, it helps them teach and share their playbook.