150 articles published!

...and $400 away from a 6 figure annual revenue for Embarque.io😬. Super cool.

Finishing 2020 with a nice milestone: we've exactly published 150 articles. Pleasantly surprised it's a rounded figure haha.

Best practices along the way

Content

• Word count matters — for both SEO articles and landing pages. Invariably, our content with 1000 words or more rank significantly faster.
• Use a topic optimisation tool, like Frase, cognitiveSEO, or Clearscope. They work, and help reduce the indexing wait from months to weeks.
• Keyword optimisation for SEO works. Don’t let anyone tell you otherwise.
• Our average word count per content asset is above 1000.

Building Embarque

• Package upgrades still consist a huge part of our growth. Nice.
• Community engagement matters. I’ve recently realised this: I’ve gotten all my clients through community engagement (for another blog post)
• Even those that I’ve acquired through a “sales” call have found me through a forum post, or in a Slack group, and so on.
• The jump from being a content creator to an agency founder feels much more emotional than I thought it would.
• Delegate. If you think that you can do the job faster/better by yourself, you’re most likely wrong.
• Prioritize providing the best customer experience that you can — but not at the expense of customer acquisition
• Some prospects are just not for you — and that’s OK. Learn to fire clients.
• Sometimes, our growth never feels enough. I realise that this is going to be a recurring feeling.

We've been at this for around 6 months now, and it still feels like we're in our very early stages.

Onwards and upwards to 2021!!!