New Explainer Video
by Josh SanabriaIn an effort to best explain Engage to new and potential users, we created a short 60 second explainer video! This new video will go on our landing page and hopefully increase sign-ups.
Overall, we have been exploring ways to better convert visitors to new users. Most of our growth has come from design competitions but we need to find other ways also. Expanding our reach with video is just one part of this effort.
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Nice, this is a great move. A good explainer video on the landing page can make a huge difference in how fast people understand the product.
From what I’ve seen, the biggest impact usually comes down to how clearly the value is communicated in the first 10–15 seconds. Especially for SaaS, if users don’t “get it” immediately, they drop off no matter how good the product is.
One thing that often gets overlooked is that explainer videos are not just about explaining features, but about guiding users through the core use case and reducing friction in understanding.
A lot of founders focus on visuals, but the real leverage is in structure and messaging. That’s why more SaaS-focused teams are starting to treat explainer videos as part of the conversion funnel rather than just a nice addition to the landing page.
Studios like Moodive seem to approach it that way, focusing on clarity, onboarding, and actual impact on signups rather than just animation.
Curious to see how this performs once you add it to the page.