EnTuBarrio

After the flyer delivery in 40% of the neighborhood people started to confirm the reliability of the project and the profesionalism of the brand. When they felt comfortable, they started asking questions about the dinamyc and they placed 15 orders! in 24 hours and only one order canceled and one stopped because of product availability.

We reached more than 200 people visibility in the neighbor in less than 4 hours using physical and virtual marketing strategies, such as giving to mora than half of the neighborhood a flyer with the instructions to place their order with us and also creating a small facebook ads campaign geographically segmented to the experimental neighboorhood.
Everything was focused on helping people to avoid social contact.

We identified local businesses that matched our main purpose of bringing first need products to the customers and devoloped a partnership with them and set expectations about the workflow we were about to have together. We also discover availability of these businesses and inventory details.

With the methodology that we got from the beginning, we got in contact right away with local businesses and customers to detect their interest in such a iniciative. We went door by door in an experimental neighborhood letting people know what was about to happen.

The idea was quickly received by the neighbors and they started sending orders through a WhatsApp group created for the order management. We were able to identify important data such as the buy frecuency in the average customer, the average order amount and that some people buyed non first need products.

The data we got was used to make a rebuild of the base product we had.

We got a challenge to faced coVID19 consequences and bring a solution to one of many of them. Starting from there, we made a brainstorm thinking in the most affected ones and how we could help them economically and support local businesses by increasing their cash flow and decreasing social interaction for the customers so we can decrease spread rate.

At the beginning we were thinking in delivering big groceries bundles, however we realized that the customer needs in the neighborhood were different, and so we adapt focusing on the local minimarkets, grocery stores, drugstores and others.