Our last Reddit Ads campaign looked like this:
https://imgur.com/a/EBUOTnr
We now try a new "meme" campaign, which looks like this:
https://imgur.com/a/jBTNbIx
Our intuition was that memes might resonate more with Reddit as a platform than just plain ads with a call to action.
I'm definitely excited to see what works better and will post an update after a week of running the ad :)