After a few weeks of work, I sent my first email campaign, and got my first paying customer.
Here's how I did it:
- First, I hired my data scraper to find the email address of every maker who launched on ProductHunt in the past week. This yielded about 200 email addresses/companies.
- Next, I hired one my content writers to write a very short review for each of these sites. The idea was to email these makers with an actual snipper of the review right in the cold email.
- Finally, I emailed each maker manually (no CRM used).
This "tease" worked quite well! Clickthroughs were 52%, which is bonkers high.
And today after 4 days, I made my first sale! Boom!