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First paying customer!

After a few weeks of work, I sent my first email campaign, and got my first paying customer.

Here's how I did it:

  • First, I hired my data scraper to find the email address of every maker who launched on ProductHunt in the past week. This yielded about 200 email addresses/companies.
  • Next, I hired one my content writers to write a very short review for each of these sites. The idea was to email these makers with an actual snipper of the review right in the cold email.
  • Finally, I emailed each maker manually (no CRM used).

This "tease" worked quite well! Clickthroughs were 52%, which is bonkers high.

And today after 4 days, I made my first sale! Boom!

, Founder of Icon for ExplainMyProduct
ExplainMyProduct
on March 5, 2020