The good news is that I am up to $150/month in revenue. While these are "one-off" purchases, they are mostly coming from the same 2-3 repeat customers. So I am delivering value and keeping clients happy.
The bad news is that my cold email outreach campaigns have not been working, and I think it's because I'm asking recipients to review another site as well.
Because this Review --> Get Reviewed feedback loop was so highly embedded into the site mechanics, I've been hesitant to remove that limitation. But since I wasn't getting anywhere with my email campaigns, I decided keeping the feedback loop going is ultimately less important than the primary goal here: Which is getting feedback into the hands of those who want it.
So I've whipped up a simple page where anyone can submit their site directly and start getting feedback in a few days: http://explainmyproduct.com/submit
Since releasing this chane, I've already seen much better engagement with my email campaign. Here's hoping I can get this funnel working!