ExpressAI

AI-Powered Personalized Outreach for Recruitment

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June 27, 2023 Pain felt when hiring a first employee -> led to ExpressAI

At my last (venture backed) startup I was co-founder and CTO.

We had just gone through Techstars and found ourselves struggling to hire our first engineer using the investment received from the Techstars convertible note. Like everyone else, we posted our job opening on LinkedIn and AngelList. The response? Relative silence, with just a handful of applicants trickling in.

We had a couple stellar applications in the mix, but we were after more. We were on the hunt for top-notch engineers.

The Strategy: Harnessing the Power of Personalized Outreach

Seeing the lukewarm response, I knew it was time for a different strategy. I turned towards cold outreach, sending out crafted, personalized messages to full-stack candidates on LinkedIn and AngelList. The responses were like a breath of fresh air - many eager replies - but it took so much of my time.

Wearing multiple hats as a founder and engineer, I was juggling everything from hiring to product development, customer interactions, and an endless list of other tasks. But our personalized outreach strategy proved its worth, leading us to some of the best software engineers and our ideal founding engineer.

Once we secured our pre-seed round, the hiring process started all over again - again our job postings led to a sparse response. But, once I hit send on those personalized cold LinkedIn and AngelList messages, the game changed. We were soon interviewing phenomenal candidates and we had another top-tier founding engineer on board in less than a month!

The Innovation: ExpressAI

A few months post-departure from that startup, an 'aha!' moment struck — large language models could be harnessed to generate personalized outreach recruiting messages, with just a fraction of the effort! Thus, ExpressAI was born, built specifically for recruiting trouble facing small teams.

ExpressAI is your in-pocket recruiter, helping you reach top talent swiftly and helping your message stand out in cluttered LinkedIn inboxes. By leveraging AI to personalize outreach messages, ExpressAI supercharges your hiring, making it more efficient, effective, and far less time-sucking.

Next Steps: Give ExpressAI a Whirl

I’d love to hear your thoughts on whether ExpressAI could be the solution to your hiring hurdles. Give it a whirl! You can check out the demo and try it out at expressai.net/beta.

3 Comments

  1. 1

    Nice! I think this has a lot of potential.

    I am wondering a bit about your job posts for LinkedIn as I've been able to get good interviews going for about $1 per candidate (about 1 in 10 are good candidates so about $10 per good candidate) though maybe this is the problem XD

    I definitely see several use cases! My team is currently working on an AI for education/learning and we're partnering with a lot of educational programs however on the other side are businesses who want to recruit new talent.

    I know there's huge recruitment pushes due to gaps made from the pandemic so I could see this tool having a good marketing and many use cases if positioned correctly.

    One thing for me is the Beta showcase loom video highlighted the value of the AI plus showed how it worked which is great but the UI lowers my trust and then I only saw you use it on one profile. I think for many job recruiters they'd be wondering how fast this let's you send multiple messages.

    Maybe you could show a video of you doing this for a current user (or sending multiple messages in an example scenario)? I think that would help show real world use case and highlight the advantages of the AI chrome extension.

    Hope this helps!

    1. 1

      Hi @vintually,

      Thank you so much for the thoughtful feedback!

      $10 per good candidate sounds expensive and I hope tools like ExpressAI can help bring that down! Personally I also had good luck with cold outreach on angellist talent (not yet supported by ExpressAI).

      I really appreciate the feedback on the demo video and what works well and what doesn’t. I’ll work on the UI and create more examples of messages it can generate. Great point on speed and sending multiple messages - I’ll either try to document or demonstrate that!

      Newaiforlearning looks really interesting and I think that many companies, especially smaller ones, are having trouble with recruiting because there isn’t much information out there about them. Those that publish educational materials can have better luck recruiting since they have better name recognition, trust, etc. - so Newaiforlearning not just helps on sales but also recruiting!

      1. 2

        No prob! Definitely a lot of potential with Briefly in the current market!

        Additionally thank you! Also yep love the synergy between education and recruiting :)

About

As co-founder and CTO of my last startup (venture backed) we had to hire engineers. Few engineers applied and we needed to attract top talent and found personalized cold outreach to be the most effective method.