EZBiolink

The overall feedback about the quality of the product from our customers is overwhelmingly positive. I receive daily emails asking if there is going to be an affiliate system.

With this in mind, I began the design of how exactly will the affiliate system work and discussed it with my programmer.

The work on the affiliate system has begun with an ETA of August 24th.

This milestone was an important psychological step in the growth my business. It took a significant effort to grow to this point and it seems that acquiring new customers has become slightly 2% easier than at the very beginning.

I was excited for the future.

The $5/mo plan did not do justice for clients who manage multiple landing pages for multiple customers. Rather than forcing our customers to create a separate account, I have introduced "Projects" where one ca create multiple landing pages per project.

An $8/mo pricing plan was added, which came with multiple projects that the use could create. This was a very welcomed feature for our valuable customers.

It was important to gain traction and put the product to a test. I have made a decision to launch it with two available pricing options: Free and $3/mo.

After 45 days of testing and implementing the necessary changes, I have switched off the Free package for all new customers.

There was a sharp drop in the customer acquisition, however the conversion increased 400%. At this point, with very little revenue, it didn't make sense to maintain an ever-growing database. The free customers SIMPLY WERE NOT CONVERTING.

I have been managing social media accounts for 3 years prior to this. The launch of the project was relatively easy, as all it took to put out an AD on several of my Instagram and Facebook pages.

What I new before designing the project is that having the distribution platform for the upcoming product can help propel its success substantially.

Finished the design of the MVP, which had most of the functionality of the final product. It was more polished than I thought it would be. I was overly cautious and took my time designing it with my programmer.

We were very satisfied with the final product, but the real test is going to be when we get our customers.