We built our landing and tested propositions

From the 85+ interviews we conducted, we wanted to capture the pain points expressed and converted them to page copy.

Since we knew it was easier, more scalable and more profitable to work with businesses, we wanted to help them build passwordless authentication to help their customers.

We tried a few of them where we targetted a number of different pain points:

1. businesses want more conversion
2. businesses care about security
3. businesses want to give their customers a better CX

Ultimately, the people who will implement this solution are devs. They're the ones who will choose the best solution! We are onto something here..