Completed over 85+ customer interviews

This was a huge achievement for us - we literally spoke to anyone who would speak to us friends, family, shopkeepers, the pet dog and obviously businesses.

We found a few things interesting:

1. For users, password managers aren't used by everyone and they still found the experience terrible

2. Businesses don't think about authentication but identified it as an area where people drop out of the conversion funnel a lot

3. They loved the idea of a passwordless solution :)