Fairify

Had the idea while traveling in South America with my GF. We were working on a photography project on gold mining in Ecuador where we saw firsthand how people in developing countries are risking their lives for the gold that makes it into consumer products. After I witnessed this, I got obsessed with buying more sustainable products and as I discovered more and more about how global supply chains work, I realized that as a consumer it's nearly impossible to find products that line up with your values. Fairify has set out to fix this.