Family Clarity Test (FaCT)

I've spent four decades diagnosing why ventures break. I noticed households break for the same structural reasons — unclear roles, unspoken agreements, two people running different versions of the same operation. So I built a diagnostic tool for couples.

The product

Family Clarity Test (familyclarity.net) — both partners answer 25 questions independently, and the report maps where their views diverge across five areas: roles, resources, direction, conflict recovery, and adaptability. It's not therapy and not a compatibility quiz. It's a household coordination diagnostic.

Three tiers:

· Free structural check (5 questions, no email, instant)

· Solo Preview — $19 (one partner, 25 questions, solo-specific indicators)

· Full couple report — $49 (both partners, divergence analysis, delivered in 48 hours)

Solo buyers can upgrade for $30 when their partner is ready. The upgrade reuses their original data — no retaking.

The stack

Tally (forms) → Zapier → Claude API  → APITemplate (PDF) → Stripe → Gmail delivery. Hosted on a static site. No backend beyond Zapier. Total monthly cost under $50 when idle.

Where I am now (honest numbers)

· Live since July 2026

· 5 active users, 0 paid conversions yet

· Google Search Console: indexed, position ~5 for a handful of long-tail queries, 6 impressions/week

· TikTok campaign running (2 weeks, 11 clips posted, 1.3k total views, 18-second average watch time on 15-second clips — the completion rate is the one signal I'm genuinely encouraged by)

· A real tester's feedback: "My wife and I rarely argue... even so, I found the results very interesting." That validated the product works beyond crisis couples.

The hardest problems so far (none of them are technical)

1. Explaining the product to cold traffic. "Structural diagnostic for household coordination" means nothing to someone scrolling TikTok at 9pm. I rewrote the landing page three times before landing on: "You live in the same house. Do you see the same household?"

2. The two-person conversion problem. The $49 product needs both partners to act. That's two decisions, not one. Solo Preview at $19 exists entirely to solve this — let one person start alone and bring their partner later.

3. The report language. My first version read like an analytics dashboard. A tester told me "spike-level divergence of 32 points" meant nothing to him. Now it reads: "You experience conflict quite differently. This is the area most likely to cause friction." Same finding, completely different reaction. Still iterating on this.

What's next

Running through the 30-clip TikTok batch to find which hooks actually resonate (Roles and Recovery are leading early). Building a Discussion Tool (six provocative household questions, free, no data collected) as the top-of-funnel entry point.

The question I keep coming back to

Consumer products with a two-person activation requirement are a specific kind of hard. Anyone else building something where the buyer isn't the only user who has to act? How did you solve the coordination problem?

familyclarity.net — feedback on the product, the positioning, or the approach genuinely welcome.