Launching MVP and first users.

A couple of days ago we released the MVP for our new product called Featurebase.
Featurebase makes getting user feedback easier and lets your customers know what features you are currently working on.

As with any MVP, we needed to get some first users/beta testers.
The first thing we did was to make posts on channels like Reddit, IndieHacker and even some Discord communities.

The initial traffic was great, as we got over 400 page views in around 24 hours, however, not many people seemed to actually want to use the product or sign up. We learned that having big analytics numbers from doesn't always mean that people will start signing up/using the product. Especially if the target audience isn't the correct one.

This made us reconsider our initial marketing tactics. After a bit of thinking, we decided to do cold email outreach. We hand-picked some companies that we thought could profit from our product and put them in an excel sheet. We then created personalized emails for each company and sent them out.

The results could be seen immediately. In less than an hour of sending the emails, we had already received multiple signups. What's even better is that the first users had the intention of actually using our product. They created their organizations, added submissions, and even gave us feedback on a couple of things that could be improved.

I think the big takeaway from this is that having quality leads is really really important. You could drive all the traffic to your site that you possibly can, but if the quality of that traffic is subpar, you will not see good results.