FeedOtter

We still rely primarily on inbound and word-of-mouth to bring in new customers. ARPU has grown to $120 and after 2 years the realistic LTV and SAAS metrics are starting to take shape.

I am now focused on adding value to the current product and improving my customers "marketing lives" further.

We have recently begun:

• Re-targeting campaigns on FB, LI, Google
• Increased Content Marketing and Blogging
• Producing more video how-to content

Today we reached 100 paying subscribers. ARPU is $95. The acquisition strategy to date has been inbound SEO, cold email outreach and amazing customer service.

I've also been laser focused on providing amazing customer support. In the realm of marketing automation and email marketing it seems this is especially appreciated.