Blogging and Social Media Marketing

I noticed we usually get a few leads any time we get featured in an article or an interview. there will be a spike but after then, it just falls down to a few 100 users per month. I understand Pageviews isn't a better metric to rate ones success but I also believe the more faces we are shown too, the more leads we might have. I am now learning about keywords, social media marketing, blogging etc to help with our google ranking.

Any help to make Festivilia a better product will be highly appreciated.