Fild

To raise awareness of our online experiences platform we predominantly focused our marketing efforts on unpaid channels; people attending pilots, word of mouth, and social media.

It was through one of our pilots that we attracted our first paying customer for a private group experience of 6.

After our first live pilot experience, our focus was firmly on sourcing and vetting a new cohort of early hosts that we could support and promote.

Over the course of a month or so, we ran a series of successful (and unsuccessful) live pilot experiences with our family and friends, all of which helped us refine our product and get hosts ready for the public.

On December 11, we went live in Public Beta!

We landed our first charity partner, Charity Connect, whom we'll be working with to support grassroots projects in Nairobi, Kenya.

As a business, we believe in long term sustainability and making a positive difference in people's lives. Many of us take for granted the opportunities we have to spend our time doing something we love. Pursuing one's passion.

There are millions of children who will never get this opportunity. At our core, we are committed to changing this. When consumers book with Fild, 25% of our profits will go to our charity partner and help those who most need it.

With the new entrants popping up, and with the festive period looming, we needed to move quickly.

As we mulled over the unique challenges and complexity associated with building a marketplace business, and with time against us, we decided to source a white-labelled solution that could help us accelerate our go-to-market.

With nothing viable out there and a realisation that building a product from scratch could take months, we settled for a middle ground; we leveraged 3rd party providers (e.g. Eventbrite, Zoom) and tapped into the growing trend around no-code solutions.

Within only a few weeks, we had a working web application that could facilitate host listings and guest bookings ( with lots of faking behind the scenes! ).

The very foundations we needed to kick start our first live experience pilot with our very first host!

In the midst of a global pandemic, many of us found ourselves cooped up at home, struggling to find interesting and engaging ways to look after our wellbeing and stay connected with our friends and family. With more time on hand, many saw a new opportunity to kick start a side project or even take a leap of faith on their true passion.

Fild was born.

We want to play our role in promoting and showcasing talented hosts from diverse background and giving them a platform where they can earn a living from their passion online. For us as consumers, this gives us access to different and unique types of online experiences from around the world; those we may never have discovered otherwise!