Your scientists were so preoccupied with whether they could, they didn't stop to think if they should.

The site lives on "find.domains", I did not think through how much of an uphill battle the SEO would be as a result.

Still, pretty great. A big part of the site was made to promote these kinds of domains rather than the standard, boring ".com" domains of the world.

To take it a step further, one of the other strategies that I had in mind was to really push the length boundaries of domains. I found that the J.D. Salinger (and laughing man) quote hadn't been registered yet as a domain, "ithoughtwhatiddowasidpretendiwasoneofthosedeafmut.es". Perfect for something like a guerilla marketing company.