
Finmods SaaS
Financial Excel Model for a SaaS Business
One of the biggest benefits of Finmods SaaS is, that you have the most important assumptions and a summary of core financials on one tab.
This may sound simple, but it's a huge step forward to make financial modeling easier and more intuitive.
There is no need to click back and forth.
You immediately see how new assumptions affects your core financials.
Even if you have no idea about financial modeling, this feedback will help you to build your plan.

Where can you get Finmods SaaS?

This financial model can provide you with the following benefits:
- You gain a deeper understanding of your business model. This is maybe the most valuable benefit.
- You get answers to questions that matter: Can you afford to hire employees? Will you always have enough cash? (Hint: You can see this in the monthly balance of cash, which always needs to be positive). Is your marketing profitable? (Tip: Compare UAC [user acquisition cost] of a campaign with the ULTV [user lifetime value].
UAC > ULTV = Profit!
- It´s easy to use. You enter your assumptions into the yellow cells and observe the impact on the same screen.
- You can use your intuition to build your financial plan. No annoying going back and forth to find out, how your newest assumption changes revenue and profit.
- You don´t waste hours building one yourself.
- You get a full-blown financial model with 5-year income, cash flow, and balance statements. Investors love these numbers and these three statements are created automatically based on your assumptions.
- You get a fee model with 3 subscription plans and 3 in-app purchases to find the most profitable business model.
- All important KPIs (key performance indicators) like MRR, CAC, ULTV, COGS, EBITDA, Churn, and more.
- The formulas are protected in Excel to avoid mistakes. (This feature is not supported by Google Sheets).
- You get beautiful charts, that you can include in your pitch deck.
- No macros were used, so no problems from this side.
- You can build a financial plan within 1 or 2 hours!
- I made a 44-minute video tutorial, that is available on Youtube, where I explain step-by-step, how you can build your financial plan in no time.
- You can plan 5 different marketing campaigns in detail: Website, Ads, Email, Influencer and Sales Reps.
- And much more!
Want to get your copy of Finmods SaaS?
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I´ve been working with Excel for more than 20 years. My first big project was an inventory control system for a restaurant/bar business, which a friend of mine started. It was in operation for 18 years and helped the business to run profitably.
About 4 years ago, I created price calculators and financial plans for restaurant startups. I still sell them as add-ons to books, that I wrote.
On to new shores
As Covid hit the market, I looked out for new opportunities. To get in touch with customers from new industries, I started to freelance on Fiverr with business plans and financial models and I got fascinated by Mobile Apps and SaaS.
So, I build a completely new financial excel model for SaaS startups.

The difficulties of many models
I saw, that many struggle with building a financial plan, and some products make this task more difficult than necessary.
Most models I know have the assumptions on one tab and the results somewhere else. This means, that you have no idea how revenue and profit change when you enter a new assumption. You have to go back and forth, which is pretty annoying.
And most financial models I know are ugly. Only bars, lines, and boxes.
My goals in developing Finmods SaaS
So, I had the goal to build a user-friendly financial Excel model for SaaS startups, that has a decent design and is fun to use.
First, I built the financial model specifically for SaaS from scratch, then I improved the model to make it as user-friendly as I could.
Assumptions and Results on One Screen
My model is unique, because of the one-screen-assumptions page. You find almost all inputs on one screen together with a summary and charts of your core financials. This reveals the impact of any change you make. You know instantly what happens.
For example, when you increase the monthly subscription fee from $10 to $15, you immediately see the difference in revenue and profit.
Or, when you turn the churn screw, you can discover the impact on MAU (monthly active users) and MRR (monthly recurring revenue).
As a result, the one-screen-assumptions page supports your intuition. The immediate feedback helps to evaluate the change. Of course, the models still need your input, but it makes it much easier.
Eye-pleasing Design
I also did my best to get away from the typical look of bars and lines, and to give it a clear structure.
It took me about 1 month of full-time work to build it, check the quality of all formulas, and add a decent design.
Free Demo PDF
Check out the free Demo PDF - just 1 click and no opt-in - and let me know what you think.
Where can you get Finmods SaaS?
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6 Comments
6 Comments
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1
Hi Peter, this is great, if you could provide me the link to the restaurant startup model, that would be very helpful. Thanks
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Hi Vikas, here is the link to my financial model for a restaurant. There is also a 1-hour video tutorial where I explain how to use it. Cheers to Hong Kong!
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Hi Peter, this looks promising. One question, though: how does one purchase it?
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Hey Paul-Louis, you can get it here on my website
In case, that you don´t see the Gumroad order form on my website, please let me know. It should work as far as I know.
As an alternative, this is the link to the same product, but on the Gumroad website.
If you have questions, let me know. Cheers
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Thanks for sharing Peter, this is super helpful. Is it specific to SaaS startups or do you foresee it being transferable to other types of businesses?
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Hi Lisa, this model is specific for SaaS. On my blog finmods.com, there are the following financial models available:
- Mobile App
- Restaurant
- Food Delivery Platform
- Freelancer Platform
You find them here
I also create lots of tailor-made models for clients from all kinds of industries (i.e. medical, consumer goods, fashion, professional services etc.).
What kind of model are you looking for?
Maybe I could adapt one to your industry and upload it as a new model.
Let me know what you think.
Cheers, Peter
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I started Finmods from scratch. I don´t have an audience or an email list, my blog finmods.com is completely new, and my budget is tight. This is my marketing plan:
1) Blog
Building up my blog finmods.com to get organic traffic. This is completely dependent on my ability to create content. To become more effective, I tried AI writing tools. Some are terrible, and some are great. In every case, you have some learning curve and after a few days or weeks, I was able to 5X my output in the same time. AI writing tools are not appropriate for any use. Here on IH, I write every single line myself. But for creating SEO content, that Google likes and brings me traffic, AI tools can give you a head start. After testing 4 or 5 different tools, I decided to stay with wordhero.io, which I love to use.
Ranking on Google takes time, but it´s great to see at least some traction. I started posting on finmods.com on 14th Dec 2021 and as of today 10th May 2022, I rank for 249 keywords (i.e. saas financial model).

2) Youtube
To tab into the massive YT traffic, I started a channel. Some videos are tutorials and therefore part of my product. Other videos are podcasts, where I read my blog posts. https://www.youtube.com/channel/UCtscTF-ZJWstQJX0WRgZO5g
3) Cold Email
At the moment, I prepare a cold email campaign. If you want to reach a few hundred people a day, you have to warm up your domain and your email inbox for about 1 to 3 months and you also need to prepare the emails. My goal is to create helpful tutorials on my blog and to promote them with cold email campaigns.
With my blog and my YT channel, I can control the creation of content, but I have no control, over how many people I reach. It takes a lot of time and effort, but I think it's worth it.
With cold email, I also control how many people I reach.
My First Sales of Finmods SaaS
Here are some screenshots of my account on Gumroad and on efinancialmodels:


Every single sale is exciting and motivates me to keep on doing it!
My Customers Love my Works
I also offer tailor-made financial models for any industry on Fiverr. My customers love my works and my review average is 4.9 stars.

This is my Fiverr profile
Where can you get Finmods SaaS?
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About
Starting a SaaS business is also a numbers game. Finmods SaaS helps founders to gain a deeper understanding of their business model, discover marketing opportunities and raise capital. And it´s fun to play with it!




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