FirstMark Data

Hi All,

I have been thinking about going after new businesses and thought of asking.. IMO..a business with zero digital presence seems like an obvious prospect for a web agency, because..

No website?
Need a website.

No logo?
Need a logo.

No online presence?
Probably needs help getting help with marketing online.

The value proposition feels straightforward.

But I'm wondering if the same logic applies to SaaS.

I've been looking at a lot of newly launched businesses lately, and many of them have almost no digital footprint. Sometimes they're only days or weeks old.

I know that agencies do well here because they're solving visible, immediate problems.

For SaaS, though, I'm less certain.

A brand-new business may not yet feel the pain that most SaaS products solve. They might still be validating their idea, finding customers, or figuring out basic operations.

At the same time, they're also choosing tools for the first time, which could make them ideal prospects.

For those who already build successful SaaS:

Have businesses with little or no digital presence been good customers for you?

Or do you find it's better to wait until they're more established?

Curious to hear real experiences