Fitlock

After slogging away on Fitlock for what felt like an age, I was chuffed to bits when the monthly revenue ticked over $50 just three months after launching. While that's not exactly life-changing money, it was a great milestone that proved people were properly keen on the idea.

After months of hard work building Fitlock, I was wrestling with doubts over whether people would actually be willing to pay for an app that restricted their access to other apps. Those nagging questions were put to rest when I landed my first paying subscriber.
It was a friend who had been following Fitlock's development with interest. She admitted to me that her mindless scrolling on Instagram and TikTok was getting out of control and negatively impacting other areas of her life. When I showed her how Fitlock could block those apps until she hit her daily step goals, she didn't hesitate to purchase a subscription.
In her first week using Fitlock, she hit her movement goals nearly every day just to regain access to those digital vices. Seeing her be more active, focused, and energised was incredibly gratifying validation that Fitlock's core concept resonated.That first customer ignited belief that I was truly onto something with my vision to realign our physical and digital lives.

The inspiration for Fitlock struck me while exploring Apple's new but underutilized Screen Time APIs. As someone who has struggled with phone addictions impacting my physical activity, I saw an opportunity. By leveraging phone usage data in a novel way, I envisioned an app that could motivate healthier habits by tying access to those addictive apps to achieving personalised fitness goals.
It was that core insight - connecting our virtual app obsessions to real-world movement - that made Fitlock's concept so compelling to me. I wanted to redefine how we interact with technology in a way that empowers people to be more present and active instead of endlessly scrolling and sedentary. Fitlock was born out of a desire to realign our physical and digital lives for the better.