
Flowio
Marketing Automation tool
With the aim to fulfill entire customer experience, the Flowio team has done some researches and finally, we decided to grow the app with 2 more features.
And...they're pop-up and live chat!!!
Why?
The Flowio current features are mostly support users who already have customer base. But what if they don't have any? Yes, that's why we have pop-up and live chat to help merchants reach their potential customers, nurture & convert them!
Our very first charge for SMS from customer really made our day!
- 10 users
- $10 top-up for SMS
This is just a small number but can prove that what we did for the Flowio app is on track. Our next goal is reaching 100 users within the next 2 months and release more features about display marketng to boost stores' exposure.
Fixing, testing, fixing, testing,...this loop has finally ended because we finally did it!
Flowio officially launched on Shopify App Store!!!
Thank Shopify for this awesome app challenge so that we can launch our very 1st dream app
As the 1st version surely needs to be improved a lot, would you mind giving us some feedback: https://apps.shopify.com/flowio
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What really excites us is that we meet the deadlines we created ourselves! No procrastination (well, maybe a little bit...)
The automation workflows is built for e-Commerce businesses nurture leads and retain their buyer, automatically. How?
- Enable welcome series, cart recovery, product cross-sell
- Start in minutes with pre-built workflows
- A/B test your digital assets to find out which works best for your store.
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Finally, we have done the very 1st feature - audience management. What you can do with this:
- Manage & track audience activities
- Auto score a leads and their propensity to buy to create a more targeted campaign
- Segment audience so that you can send campaigns without annoying anyone
What's next? Automation Workflows
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Done some simple mockups so that you can have a better vision of how this app gonna looks like.
We use Balsamiq to complete the wireframe because it's pretty easy to use.
Since we haven't had a designer in our team yet, it's kinda tough to get things well-designed and look intuitive.
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I created a poll on Twitter and asked everyone to help me pick out 1 from 3 names that I came up with.
They are Flowio, Flowpilot, Flowit
Guess what, the Flowio is the winner!!!!
What does that mean you may ask? Well, it's Flow-in & Flow-out - manage & track every stage of customer behavior. (I didn't say that I came up with the name first then the meaning of that name later)
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A little late update but yeah, we're all set with the first API call using REST. Some APIs will be also needed for our inside-out flow.
Started testing them on ngrok & got some webhook notifications back from Shopify.
It's time to think of a name....
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Actually we've thought about this idea for such a long time but haven't validated it yet.
After talking to some merchants, I noticed that lots of them were trying to enhance repeat sales and deliver a personalize customer's journey
Then an app about Marketing Automation, why not?
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This is the 8-week app challenge where all developers can participate in, build in public their Shopify App.
I believe the next 8 week is going to be tough! I've brainstormed some interesting ideas but still considering the final one.
I will have some chats with store owners to discuss more about their difficulties.
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About
Joined in the Shopify App Challenge and that's where Flowio was conceived! With the original idea to support e-Commerce stores on BFCM season, the Flowio has developed Email & SMS marketing + automation workflows.


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