Fluxguard
Website defacement and defect monitoring
It's a small goal. And it took a few months. But I'm proud that we're starting to home in on product-market fit. Well, it's only $100 so not exactly a ringing endorsement... yet.
We've been tweaking our messaging to find out where we can add the most value. After all, is Fluxguard a visual regression tool, synthetic transaction monitor, an uptime monitor, defacement alerts, or all of the above? It's hard to find the exact right marketing message.
As a programming founder, I thought I had a leg up on the competition with our ability to create something really special. But I realize that I should have spent just as much time in digital marketing. Outreach, SEO, content strategy, and more are seemingly just as important as a great product.
After about 6 months of heavy-duty development, we are ready for launch! We're product of the technology stack we've built. We believe it is flexible enough to launch a series of vertical-specific products in the change monitoring space.
Fluxguard is narrowly focused on IT monitoring of Web apps. We go beyond simple uptime monitors: instead, our product walks critical user flows of our customers' Web apps. We look for design, code, and content changes. We send detailed email alerts highlighting exactly what's changed.
We believe this sort of monitoring is increasingly critical for today's front-end-heavy Web apps. There are many ways that defects can be introduced: malicious defacement, vendor error, CSS/image changes that impact other areas of the site, third-party Javascript changes, and so on. Uptime monitors and development tests often miss these sorts of often subtle and unanticipated errors. (And it's often end-users who often find and report them!)
Fluxguard is laser-focused on surfacing unexpected changes in design (css, images), code (HTML + rendered DOM), and content (the words that end-users see).
After leaving my corporate job, I started architecting and developing Fluxguard full-time. We aim to use 100% AWS Lambda for the compute backend (w/ CloudFormation and DynamoDB), and react.js for the front-end.
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