Fokal

Most founders double down on channels that work fast.

Paid. Social.

Search gets ignored because it doesn’t pay off immediately.

A lot of people think AI search is overhyped.

But it’s just another layer of visibility.

Old approach: rank in Google, call it a day.

New approach: show up across Google, AI answers, and the sources they pull from.

At the same time, founders and marketers are time poor.

So they rely on LLM outputs to move faster.

No keyword data. No citation data. No visibility into what’s actually driving answers.

The result?

You think you’re visible.

But you’re not where decisions are being made.

Because AI doesn’t create visibility.

It reflects it.

If you’re not in the sources, you don’t exist.

I’m building something to show where you actually stand across SEO and AI search, and what’s missing.

If you want me to run it for your product, happy to do it.

Would love some honest feedback while it’s still early.