Folio Research
AI-powered Voice of Customer reports for B2B founders
I've been building a service called Folio Research — AI-powered Voice of Customer reports for B2B founders.
The problem I kept seeing was that founders make expensive product and positioning decisions based on gut feel or a quick ChatGPT session. The real signal is out there (500+ reviews on G2, Reddit, Hacker News) but nobody has time to read it all, let alone structure it.
So I built a pipeline that aggregates verified reviews from G2, Capterra, Reddit, and Trustpilot, then synthesises them into a structured 20+ page report using a Jobs-to-be-Done framework.
I just published the first example report: "Voice of Customer: Sales CRM Tools for B2B Startups." It covers HubSpot, Pipedrive, Salesforce, Attio, and Close.io — what users love, hate, switch from, and wish existed.
Happy to share a copy if you're curious. And if you're building in a space where you'd find this useful for your own market, that's exactly what the service does.
Reports start at £299. Happy to answer any questions about the approach or the product below.
1 Comment
Curious how much overlap there is between "what customers write in G2 reviews" and "what AI models actually surface when someone asks for a tool recommendation." They're trained on different data. A founder could read 500 reviews and still be invisible to the people searching via ChatGPT.
Not a knock on the product — the VoC angle is genuinely useful. Just a gap I've been thinking about lately.