First attrition

With 3 paying customers a bunch of free ones, today our first paying customer asked to cancel the subscription.
After canceling it for him (there is still no option for the user to cancel on their own) I also asked why did he decide to cancel.
It turns out that he subscribed for a paid plan for an event that he had and is now over. So he doesn't need it anymore.
It was nice to hear that the product served him well and he would use it again.
Also got some valuable feedback that I'm going to get into the product.