Formo

Analytics and attribution for DeFi apps

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October 17, 2025 We Built Formo for Onchain Builders

Building a successful onchain app is hard. It gets even harder when you don't know how people are using it. You're shipping features, running campaigns, and trying to find product-market fit, but without clear data, you're flying blind. We built Formo to give indie builders and small teams the clarity they need to grow. It’s the tool we wished we had when we were struggling to turn raw blockchain data into something useful.

Wallet profiles on Formo

Formo is an analytics platform designed specifically for onchain apps. It takes the mess of wallet addresses, transactions, and events and translates it into clear, actionable insights.

You don't need a dedicated data engineer or complex pipelines. Instead, you get a simple way to understand who your users are and what they do in your app, so you can build a better product, faster.

Think about the questions you're trying to answer every day. With Formo, you can cohort wallets based on their behavior to see which users stick around after their first interaction. You can build onchain funnels to spot exactly where users are dropping off during your activation flow, helping you fix bottlenecks and improve your app. The platform also helps you identify your most valuable users—the whales and power users—so you can engage them directly. When you ship a new feature or launch a token incentive, you can measure its impact immediately, not weeks later.

Web3 Analytics Dashboard by Formo

Many of us start by trying to build this ourselves. A few scripts, a database, maybe a BI tool. But that DIY stack quickly becomes a time sink. It’s expensive to run, complex to maintain, and the data is often out of date.

Formo replaces that headache. We handle the infrastructure so you can focus on building your core product, not an analytics pipeline. Formo integrates with the tools you already use, allowing you to push insights into dashboards, set up alerts, or export data. It’s also built with privacy in mind, helping you meet user expectations and compliance needs without invasive tracking.

Getting started is simple. Spin up a workspace, install Formo, and get your first real insight in less than an hour.

If you're building onchain and need to understand your users, give Formo's free plan a try! Stop guessing and start measuring what matters.

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Formo makes analytics and attribution easy for crypto apps, so you can focus on growth. Measure what matters and drive growth onchain with the data platform for onchain apps. Get the best of web, product, and onchain an