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September 3, 2026 How do you get people to discover your SaaS when you don't have an audience?

One thing I'm learning while building FounderDiscover:

Building the product is only half the battle.

Getting people to discover it is another problem entirely.

If you're a new founder with:

  • 0 followers

  • 0 email subscribers

  • no existing community

  • a small marketing budget

…it can be surprisingly difficult to get your first few users.

You can build something useful, but if nobody knows it exists, it doesn't really matter.

That's one of the reasons I started building FounderDiscover.

The idea is to create a place where founders can showcase themselves and the products they're building.

Instead of only submitting a product URL, founders can build a profile around themselves:

👤 Who they are
🚀 What they're building
🔗 Their products
🌎 Where they're from
📂 Their categories
🔗 Their social profiles

And the community can discover and support both founders and products.

But I'm still figuring this out.

I'm curious about other Indie Hackers:

How did you get your first 10 users?

Was it:

  • Personal outreach?

  • X/Twitter?

  • Reddit?

  • Product Hunt?

  • Indie Hackers?

  • SEO?

  • Communities?

  • Friends/network?

  • Something completely unexpected?

I'd love to hear what actually worked for you.

I'm currently testing different approaches while growing FounderDiscover from zero.

If you'd like to check it out:

👉 https://founderdiscover.com

And if you're building something yourself, feel free to share it in the comments. I'd love to discover what other founders here are working on. 🚀

Sahaban

3 Comments
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  1. 1
    I'm going through the same 0→1 stage right now. One thing I'm realizing is that getting people interested and getting someone to actually use the product on a real project are completely different things. I'm experimenting with going directly after people who already have the problem rather than trying to generate broad traffic. For other founders here who got their first few customers, what was the moment that moved someone from "interesting" to actually using the product?
    Misticmuse's avatar Misticmuse
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    8 hours ago
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  2. 1
    hey, your realisation is very true! I remember first reading the issue in the lean startup (i hated ts read honestly lol but it's very popular) or in the mom test (banger), i dont remember which. anyways, i think the biggest trap here is trying to “do distribution” everywhere at once. if I had 0 audience i’d probably pick one channel for a week, track conversations -> signups -> activated users, and manually follow up with everyone who engages. traffic by itself doesn’t really tell you much if nobody reaches the point where they actually get value. Feels like the first goal is finding one repeatable loop, not just getting spikes.
    wisewizz's avatar wisewizz
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    20 hours ago
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  3. 1
    For the first 10, personal outreach worked best for me, but only the kind that responds to something someone already said in public rather than a cold pitch: a review, a forum post, a tweet asking "does anyone know a tool for X." You're meeting intent that already exists instead of trying to create it, which is a much easier bar to clear with zero audience. SEO and communities are worth starting in parallel since they compound over months, but they're too slow to be where your first users come from. One thing specific to a founder-discovery product: your users are builders who are themselves trying to get discovered, so the ask basically writes itself if you can show them a concrete benefit, a backlink, extra visibility, referral traffic, from being listed, rather than pitching them on joining "a community."
    OmniCreativeWorks's avatar OmniCreativeWorks
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    3 days ago
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September 3, 2026 I built FounderDiscover to help people discover the founders behind products

Hey everyone 👋

I just launched FounderDiscover.

The idea came from a simple observation:

We discover thousands of SaaS products and startups, but we often know very little about the founders building them.

So I wanted to create a platform focused on both sides:

👤 The founder
🚀 The product

On FounderDiscover, founders can create a profile, showcase their SaaS/tools/products, add their social links and let the community discover and support what they're building.

Visitors can browse founders and products by category and discover new things being built.

I'm starting small and looking for the first group of founders to join.

If you're building a SaaS, AI tool, startup, website, micro-SaaS or another digital product, I'd love to have you on the platform.

👉 https://founderdiscover.com

I'm especially interested in feedback from founders:

What would make you want to keep your FounderDiscover profile updated and actively use the platform?

Would love to hear your thoughts.

Sahaban

4 Comments
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  1. 1
    Humanizing products by spotlighting the builders behind them is a compelling angle in an era where consumers increasingly value authenticity and founder stories over faceless corporate marketing. If FounderDiscover can successfully turn founder visibility into a reliable growth driver for launches, it creates a powerful win-win ecosystem where personal branding directly fuels product adoption.
    cat100406020's avatar cat100406020
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    4 days ago
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  2. 1
    What would make a founder come back after creating the profile? Discovery alone may not be enough without some recurring value.
    Aryan Sinh's avatar Aryan Sinh
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    4 days ago
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    1. 1
      A founder community will be established here, and the aim is to create a platform for founders to engage in daily discussions.
      Sahaban's avatar Sahaban
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      4 days ago
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      1. 1
        That gives it a clearer recurring use case than discovery alone. I’d be interested in digging into how you expect that daily discussion loop to actually bring founders back. Happy to continue privately — what’s the best email to reach you on?
        Aryan Sinh's avatar Aryan Sinh
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        3 days ago
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We discover thousands of SaaS products and startups, but we often know very little about the founders building them. So I wanted to create a platform focused on both sides.

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SahabanFounder