Founder Spells

Hey IH,

I shipped products before I ever understood SEO. Every time I’d launch, the same pattern played out: a spike of traffic, then silence. I’d spend weeks bouncing between Search Console, Ahrefs, Reddit, and random spreadsheets trying to figure out what to fix next.

The tools that exist are either overkill, overpriced, or made for agencies managing 50 sites. I wanted something simple: drop in my domain, get a clear audit of what’s broken, where I’m mentioned, and where I should show up next.

So I built Founder Spells.

It’s an SEO automation + reputation dashboard for founders and indie makers. One place to:

• Audit your site’s technical SEO and page health

• Track backlinks and spot the ones worth keeping

• Find mentions of your brand across the web

• Discover where to post or distribute content next

• Monitor the directories and social platforms that actually move the needle

Instead of “here are 47 reports you don’t know how to read,” it tells you what to act on.

The first full scan of each module is free. Paid credits kick in for refreshes and batch work.

I’m here for feedback. If you’re an indie hacker wrestling with SEO, what’s the one thing you wish a tool would just tell you?