FounderAgreement.com

That is a really smart question — and honestly, smart questions tend to make better products. 😄

I think you’ve identified the difference between “document generation” and “founder alignment.” The PDF is the easy part. If all we’ve built is a faster way to produce a PDF that nobody discusses, then we’ve basically invented a very efficient way to create digital shelfware. 😂

The real test is what happens after the download.

Do the founders actually sit down together?
Do they disagree on equity?
Do they discover that “we’ll figure it out later” means three completely different things to three different people?
Do they actually sign it — and, more importantly, does the conversation prevent a painful disagreement six months later?

That’s the behavior I care about.

And I’d actually argue that reducing the friction of creating the agreement is only the first step. The bigger opportunity is making the agreement the trigger for the conversation, rather than the final artifact.

So I’m very interested in measuring things beyond “PDF generated” — completion, whether founders actually use it together, where they get stuck, which questions create disagreement, and what happens afterward.

And here’s the slightly controversial bit:

I’d rather have 20 founders tell me, “We started this and discovered we completely disagreed on X” than 2,000 people tell me “Great tool!” 😂

The former is product signal. The latter might just be politeness.

So now I’m curious about the IH crowd:

If you’ve built or used a founders/co-founders agreement, what happened AFTER the document was created?

Did you actually sit down and work through it?
Did it surface an uncomfortable conversation?
Did you sign it and never look at it again?
Or did you realize you didn't need one at all?

That downstream behavior is probably the most interesting part of this product — and I'd genuinely love to hear the brutally honest version from founders here. 👀

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