April 2024 - 37762 subscribers - 5 800 € turnover

⚛️ This Week In React
📈 Build In Public Spreadsheet
📨 Subscribers: 37762 subscribers (+1462, +4,03%)
🐦 Twitter: 41459 (+609, +1,49%)
💰Turnover: 5 800 €
💸 Virtual Assistants: 600€
💸 SaaS: 500€
💸 Ads: 1 065,00 € (+336 subs, 3,17 €/sub)

It was a decent month in terms of newsletter growth.

Since we are now in Q2 2024 and the sponsorship calendar is almost full until September, I raised the prices to reflect the new audience size and the high demand for the 1st sponsorship slot that sells well compared to other slots. We did 2 sales on the new prices. Despite the price increase, sponsors are asking me when they will be able to sponsor the newsletter for Q4 2024. I let one of them buy a 4800€ package and will probably start selling to others, as long as they are flexible on the dates (I need to keep some time for holidays/breaks but Q4 is a bit too far away).

I'm not super satisfied with the performance of the ads recently, the CPA is growing. It's my fault, I don't give those ads a lot of attention lately and will try to improve soon.

This month I started discussions, planned or renewed a few conf media partnerships with large React-related confs that should distribute my flyer in exchange of newsletter mentions.
This kind of partnership takes time to organize so I plan to delegate this to my virtual assistant and also created a page formalizing the media partnership process.
Conferences I partner with: Appjs, React Summit, Chain React, React Rally, React Conf, React Universe, React Paris, React Connection, React Native Connection, dotJS...