May 2024 - 39166 subscribers - 12400 € turnover
by Sébastien Lorber⚛️ This Week In React
📈 Build In Public Spreadsheet
📨 Subscribers: 39166 subscribers (+1404, +3,72%)
🐦 Twitter: 42120 (+661, +1,59%)
💰Turnover: 12400 €
💸 Virtual Assistants: 600€
💸 SaaS: 500€
💸 Ads: 1 784,00 € (+639 subs, 2,79 €/sub)
This has been our best month in terms of sponsorship sales ever 🎉. The main reason is that we opened Q3/Q4 2024 slots, and started filling our long-term calendar. We also made 2 large sponsorship bundle sales contributing to most of the revenue. Of course, this is a "temporary spike" but sponsorship revenue is clearly growing overall.
I relaunched some new ad campaigns on Meta, with different targeting. So far it seems that targeting by interest (TS, Node, JS) gives better results than a look-alike audience. But look-alike audience performs decently too when it's broad enough (0-10%). Maybe the audience is getting tired of our ads, but a small look-alike audience of 1% doesn't perform well anymore. The ROI is still not that great, but we have to spend some money to do some tests!
