August 4, 2020

Hit $2k MRR

Stefan Vetter @StefanVetter

In July, our monthly recurring revenue (MRR) increased by 27% to over CHF $2,147.

For the first time, we also share our costs in our open startup report: they amounted to $6,435 – not including my own working time.

This means that Friendly is currently still operating at a loss of $4,289. Our next goal is to reach the profitability threshold as soon as possible.

There was a lot more going on in July - such as a viral blog post, and almost 150k emails sent - more about this you can read in this article:

https://friendly.is/july-2020

  1. 2

    Just curious, why are you burning through 4k a month? Is it mostly ads?

    1. 4

      Great question. It's salary. In June I hired our first full time employee. We hardly place any ads.

      1. 1

        What did you hire out and what do you still do yourself?

        1. 1

          I hired our CTO for handling all the infrastructure and development part. He's also helping with customer support and marketing. I focus on marketing, sales and strategy now.

      2. 1

        oh sweet, congrats 🎉

  2. 1

    Stefan - great post and nice traction! Just sent you a note on LinkedIn.

  3. 1

    well done, congratulations

  4. 1

    fantastic work! keep going! this is so great!

  5. 1

    Congrats 🍾 That’s some nice growth right there!
    Been following the journey since the end of July, gives great motivation!

    1. 1

      Thank you so much Oskar for your kind words and the support :)

  6. 1

    This comment was deleted a month ago.

    1. 1

      This number is the emails we sent on behalf of our customers with our marketing automation software, Friendly Automate: friendly.is/automate

Today's Top Milestones
  • $100 MRR!
    With a couple of new customers yesterday, ilo.so is now at $135 MRR. This is a big milestone for me. By selling a number of lifetime deals, ilo has al
  • 🚀 A New SEO toolkit is launched on ProductHunt!
    Today is Screpy day! Screpy launched on Product Hunt now. A website analysis tool we’ve been hard working on for months. Will it be interesting? How m
  • Launched Unlimited Credits Model
    Launched a new pricing model for Prospectss.com Unlimited credits for just $49/per month Also, upgraded the tools with better accuracy for ✅ Find Emai
  • Public API
    I'd like to announce that SaaSHub has a simple public API now. There are two endpoints as of now. In general, that should be sufficient for some basic
  • I was interviewed for a podcast for the first time
    Last week I was invited to be interviewed for Scottish Business Podcast - a relatively new podcast that covers Scotland-based businesses. The host was
  • 470 members on Local SEO Community
    Local SEO Community has added about 20 additional members in the last week or so 🙂 I am pretty happy with the pace of growth overall, but it could al
  • 1,200+ users and Indie Hackers Podcast
    We have surpassed recently 1,200 users, yay! We're also in the process of negotiating larger contracts with enterprises. On the other hand, our CEO Pr
  • Fast forward to the 30th of September
    Through sharing on Twitter, I got invited to speak at WordCamp Philly for a new section that's called the WP Guppy Tank, https://wppitchpanel.com/ I h
  • Keyword Prioritization & Visualizing Plugin Update
    Just released two new features: - Using Google search volumes to help prioritize which keywords to focus SEO on - Added annotation lines to the averag
  • Queuey is now live!
    Queuey is a SaaS platform that allows you to create and manage waitlists for your product, whether it is an invite-only beta or a golden ticket referr