Fulfill
Find the right 3PL for your eCommerce brand
Founders sleep on logistics until it bites them — usually right when growth is finally working. Bad 3PL fit = late shipments, refund spikes, and customer trust torched in a single peak season.
That's the problem we've been chipping away at since 2021. Fulfill is a matchmaking platform that pairs eCommerce brands with the right 3PL out of 800+ verified providers (10,000+ globally in our database). Free for brands, 3PLs pay to be in the network.
A few milestones we're proud of:
15,200+ matches made across the platform
$2.5B+ in annual logistics volume processed by the brands we've placed
96.2% of brands stay with their matched 3PL (vs. 1 in 3 brands switching providers annually industry-wide)
Inc. Regionals Southwest top 10 for 2026 — 498% revenue growth over two years
23% average cost savings for brands switching to a Fulfill match
What we've learned building a B2B marketplace:
Curation > coverage. We turn down more 3PLs than we list. "All providers welcome" sounds inclusive but produces a slop directory nobody trusts.
Humans + data beats pure software. Every match runs through our team after the algorithm narrows it. Brands picking a 3PL are making a $100K+/yr decision — they want a real person involved.
The "free side" matters more than the paying side. Brands are free, 3PLs pay. But we obsess over the brand experience because that's what keeps the flywheel turning.
Happy to answer questions from other marketplace founders or anyone wrestling with 3PL decisions on their own.
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