Had a rather nice (and unexpected) shout out from the marketing celeb himself - Neil Patel, and his colleague Eric Siu.
https://marketingschool.io/the-top-7-marketing-tools-you-should-pay-for-ep-1351/
We came in as number 4 as a good marketing tool to use in combination with Slack for marketing teams.
This wasn't orchestrated, I just happened to see a spike of traffic from a new source.
The traffic and SEO backlink will be welcome. But this is trumped by the validation, and pride that we have created something starting to be used across the industry, and most importantly - our target market.