Building an Entertainment App for India: 7

India combines a large Android audience with a strong appetite for films and television, but languages, devices, connections and viewing habits vary considerably between users.
A large catalogue is therefore not enough. An entertainment app must help each person find something relevant, run reliably and remain understandable from installation to playback.
While working on an entertainment product for Indian viewers, we found that many of the most important decisions were not about adding more content. They were about reducing friction. Language preferences, Android compatibility, network conditions, navigation and trust all shaped the practical experience of the product.
Here are seven product decisions that matter when building for a multilingual, mobile-first entertainment market.

1. Start With a Specific User Problem
   “Build an app with lots of entertainment” sounds like a product idea, but it is not yet a clearly defined user problem. A broad catalogue can attract attention, but it does not explain why someone would continue using the product.