Twitter ads to drive sales?
by Jan KochYesterday, I set up three Twitter ads to drive content creators and event organizers to my course sales page. Given it's $1 to try, I figured going to a squeeze page first would overcomplicate the user experience.
I've written two threads (same content, just first tweet is different) that perform at 0.02 Euro per interaction. Nice to build an audience that I can retarget!
The third campaign is a single tweet that includes the link directly - as compared to the other threads.
The single tweet gets interactions for 0.04 Euro - double the price.
What I find most interesting is the engagement ratio.
Threads: 16.95% engagement ratio
Single tweet: 1.53% engagement ratio
That's night and day!
Here's what I'll do to make these campaigns profitable (they only run at $1 a day and yet the two threads have 177 engagements in less than 24 hours!)
- Keep writing new threads and boost them with $1/day
- Use UTM links to track which thread drives traffic
- Double down on threads that get clicks or engagement
- Build an audience to retarget with short-form video ads or direct CTAs
So far, this seems a cheap way to build an audience.
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From my perspective (SaaS Startup, a tool for developers), Twitter really can give you a lot of engagement and traffic.
However, the conversion was not something we got up to a satisfying level. We are in the midst of reworking our website, however, the current website did convert through other means of paid marketing. So it might be a targeting issue, or maybe Twitter folk just convert way less then some other folk ;)
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Thanks for sharing your experiences.
Getting engagement seems to be quite affordable. I can see that one visitor coming from Twitter (8 in total in the last 24 hours, not bad for 3 Euro) clicked on the 'Checkout' button but didn't convert.
We'll see how this develops - I appreciate your thoughts!
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