gini

Digital CFO for Startups

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September 30, 2022 Launched our 1.0 product

After getting feedback that our first iteration was "barely even an MVP" from early users, we finally managed to launch a stable product in November.

One thing people don't talk about enough about in lean startup is brand and reputation. Because our first release was so unstable, we burnt a lot of people, and despite launching an improved version, it was not easy to win people back.

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Small businesses globally buy >400 million financial advisory hours a year - 80% of those hours could be automated.